Kicking off summer with the release of her empowering breakup anthem “Bare Minimum,” Vancouver’s Madisyn Gifford returns with a cheeky music video for the track, premiering today. Madisyn radiates confidence saying goodbye to a toxic ex-lover in the video, reenacting the dramatic process of breakup to breakthrough.
On the new video, Madisyn shares,
The ‘Bare Minimum’ music video is such a fun one that documents the feelings of bitterness that often come fresh after a breakup. Not only am I cutting up my fictional exes hoodies and smashing the flowers he finally got me all over the floor, but also showing feelings of resentment towards love in general while having Barbie slap Ken across the face/stomp on his head, etc. The video wraps up with the sentiment of how I asked for the “Bare Minimum” when showing a canvas I painted that says “I just wanted flowers” on it. I think the music video is extremely overdramatic, very funny, and so so fun to watch. It’s probably the video I’m the most proud of and also the one that I have been the most excited to finally share!
Continuing to deliver her charming brand of pop music, check out the video below and be sure to follow @madisyngifford on your favourite social platform for the latest updates.